EDF’s vengeful £5m No Dash for Gas lawsuit is corporate and PR suicide
Guardian: “Who breaks a butterfly upon a wheel?” The current answer to Alexander Pope’s question is the power company Électricité de France (EDF). It is suing 21 climate change activists for £5m as a result of their week-long occupation of its power station at West Burton in Nottinghamshire.
In doing so it has made the biggest strategic mistake since McDonald’s pursued two impoverished activists – and inflicted more damage on its brand than its critics had ever managed. The campaign against EDF’s vindictive…
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